Project: Two week project as part of BA1a (first term of Year 1 Graphic Design at Norwich University of the Arts).
Brief: To create a small booklet using imagery captured from the course trip to Great Yarmouth, and to interpret Great Yarmouth using written content (from poems, songs etc.)
The outcome of this project was an A5 booklet which used the song ‘Everyday is Like Sunday’ by Morrissey as the written content. I chose this song as the lyrics were about a dreary seaside town and the words were perfect to describe what I wanted to say about Great Yarmouth; that it is a bleak and depressing place to be.
As Morrissey is a very cynical and scornful artist I wanted my booklet to drip with pessimism and sarcasm. For my colour palette I decided to use grayscale and monochrome pink. I wanted the aesthetic of my booklet to be very sugary but also gritty. I chose the pink as this communicates sweetness and ties in with the use of pink in many of Yarmouth’s arcades; and I used grayscale to contrast this to the gloom of an out of season coastal town, printing this onto recycled eco paper for a grainy finish.